Updated December 2025

Top 5 Gorgias Alternatives in 2025

where poeple are moving?

Reading Time: 8 min

Evaluation Criteria

Deep Shopify Integration
AI-First Automation
Fair Pricing
Ease of Setup
Support Quality
Native Workflows

Top 5 Gorgias Alternatives in 2025

  1. 1Dooza desk.coBest Overall
  2. 2Richpanel
  3. 3Zendesk
  4. 4Gladly
  5. 5Re:Amaze

Alternative #1: Dooza desk.co

Known for: AI-Native Workflows & Shopify Deep Integration

Dooza desk.co represents the next generation of e-commerce customer support. Unlike Gorgias, which was built in the pre-AI era, Dooza desk was built from the ground up for AI-native workflows. It doesn't just connect to Shopify via API—it deeply understands your infrastructure to deliver unprecedented automation.

Key Features

True AI-Native Architecture

  • Contextual AI responses based on store data
  • Intelligent routing by sentiment & intent
  • Predictive support before issues escalate
  • Smart automation that learns from agents

Shopify Native Workflows

  • Deep order management (Edit, Cancel, Refund)
  • Automatic product context in chat
  • Native subscription support (Recharge, etc.)
  • Draft order creation inside conversations

Why Dooza desk Wins

  • 100% Free Seats: Unlike competitors that charge per agent, Dooza desk offers unlimited free seats for your team. You only pay for AI usage.
  • Most Affordable: Starts at $29/month with unlimited contacts and no hidden fees.
  • Fastest Setup: 5-minute one-click Shopify integration. No technical skills needed.
  • Better AI: Resolves 70% of tickets automatically with contextual, accurate responses.
"We switched from Gorgias to Dooza desk and cut our support costs by 60% while handling 3x more conversations. The AI is legitimately impressive."
— Sarah M., Founder of Modern Apparel Co.

Alternative #2: Richpanel

Known for: Self-Service Portal & Shopify Integration

Richpanel is the other platform truly built for Shopify native flows. It pioneered the concept of self-service portals (like Amazon's "My Orders" page) for independent e-commerce brands.

Key Features:

  • Self-Service Portal: Customers can track orders and initiate returns without talking to a human.
  • AI Sidekick: Suggests responses for agents (though less autonomous than Dooza desk).
  • Social Moderation: Tools to manage comments on Instagram/Facebook ads.

Limitations

  • Complex Setup: The self-service portal has a steep learning curve and can take weeks to configure.
  • Higher Pricing: Starts at $99/mo vs Dooza desk's $29/mo.
  • Less Advanced AI: Primarily rule-based automation rather than autonomous AI agents.

Alternative #3: Zendesk

Known for: Enterprise Features & Scalability

The industry veteran. Zendesk is powerful and serves every industry, not just e-commerce. It has thousands of integrations and enterprise-grade reporting.

Best For: Large enterprises with dedicated IT teams who need extensive customization outside of Shopify.

The Downside: It's not e-commerce native. It doesn't "speak" Shopify fluently out of the box, often requiring expensive middleware or developers to set up correctly.


Alternative #4: Gladly

Focuses on "people, not tickets." It has a beautiful interface and is great for white-glove support. However, with a $1,800/month minimum (10 seats required), it's priced out of range for most growing brands.

Alternative #5: Re:Amaze

A solid budget option for small teams. It covers the basics (live chat, email) well. However, its interface feels dated, and it lacks the deep "native" automation capabilities of Dooza desk or Richpanel.

Why "Shopify Native" Matters

Most helpdesks connect to Shopify via a basic API—they just pull data to display it. True native platforms (like Dooza desk & Richpanel) go deeper, acting as an extension of your store admin.

Native Actions

Edit, refund, and cancel orders directly inside the helpdesk without ever switching tabs.

Flow Integration

Trigger automated support workflows based on Shopify Flow events (e.g., "High Risk Order").

Catalog Awareness

AI that understands your specific products, variants, and inventory status in real-time.

Real-Time Sync

No delays. Data flows instantly between your store and support so you never miss an update.

Dooza desk vs Richpanel: The Native Showdown

FeatureDooza desk.coRichpanel
Agent SeatsFree UnlimitedPaid per seat
Shopify Native✅ Yes✅ Yes
AI ApproachAutonomous (AI-Native)Assisted (Rule-Based)
Setup Time5-10 MinutesDays to Weeks
Starting Price$29/month$99/month
Learning CurveMinimalSteep

Conclusion: Making the Right Choice

🥇 For Most Shopify Stores: Dooza desk.co

If you want AI-native automation, deep Shopify integration, easy setup, and affordable pricing, Dooza desk is the clear winner in 2025. It balances power and simplicity perfectly.

🥈 For Self-Service Customization: Richpanel

If you have technical resources and want to build highly customized self-service portals manually, Richpanel remains a strong choice—provided you have the budget.

The Pricing Advantage

Dooza desk is the only platform that doesn't charge for seats. Your human agents are 100% free, forever. You only pay for the AI automation that actually resolves tickets and saves you time.

Frequently Asked Questions

Why are merchants switching from Gorgias?

Merchants are switching due to escalating costs (price hikes and per-seat charges), declining support quality with slower response times, and limited AI capabilities that often require expensive add-ons.

Is Dooza desk really easier to set up than Gorgias?

Yes. Dooza desk's one-click Shopify integration and AI auto-configuration means you can be up and running in minutes. Gorgias often requires extensive manual configuration of rules and macros.

Can I migrate my data from Gorgias to Dooza desk?

Absolutely. Dooza desk's migration team helps you import historical conversations, macros, and settings—usually completing the process within 24-48 hours.

Does the AI really work?

Dooza desk's AI is built on the latest LLMs and trained specifically for e-commerce. Most merchants see 60-75% of tickets resolved automatically with high accuracy.

What about phone support?

Dooza desk supports voice through integrations with Twilio and others, though most e-commerce brands find chat/email/social sufficient.

Whether you are struggling with high costs or looking for better automation for channels like Instagram Direct, finding the right helpdesk is crucial.

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